Jackrabbit Benchmark Report cover

Jackrabbit Publishes Highly Requested Benchmark Reports for Youth Activity Centers

Benchmark Data Provides Worldwide Perspective for Operational Efficiency

April 24, 2024Jackrabbit Technologies releases its annual Benchmark Reports for youth activity centers, including gymnastics and cheer gyms, dance studios, swim schools, and music and performing arts programs globally. These industry reports provide information needed for owners to gauge their program’s performance relative to other similar programs.

To provide such crucial data, Jackrabbit includes information from 8,000 class-based businesses in gymnastics, dance, cheer, music, swim and performing arts industries.

Worldwide view of other centers’ behavior provides fresh perspective to owners.

Jackrabbit’s Benchmark Report provides data that is from 27 countries and spans the previous four years for four business sizes: small, mid-market, large, and enterprise.

Presenting this range of data allows owners to find the insights that fit their business needs as well as shows the ups and downs in their industries.

Jackrabbit produces five Benchmarks Reports to provide data broken down in the ways that clients find it most valuable: Youth Activities Industry Benchmark Report, Dance Studio Industry Benchmark Report, Swim School Industry Benchmark Report, Youth Activities Industry Comparison Report, Youth Activities Industry Benchmark Report for Large & Enterprise Organizations. Download each report here.

“Every school has a unique story, and we look across our diverse client base to harness this powerful data and translate those stories into trends and patterns. These insights drive our product vision, enabling us to continuously improve and innovate so that we can help our clients continue to differentiate themselves, grow and flourish, even in these ever-changing times,” comments Tracy Egan, Chief Product Officer for Jackrabbit Technologies.

Youth Activities Industry Trends

Jackrabbit’s Benchmark Reports highlight some predictable ups and downs in enrollments throughout the year.

This year’s reports uncover how scalable growth drives success where larger enterprise activity centers have seen impressive growth, reinforcing the importance and value of building scalable and layered operational strategies.

Jackrabbit’s Benchmarks Reports share exclusive information about:

  • Leveraging seasonal trends for enrollment
  • The importance of digital tools
  • Why flexibility is key
  • The impact of workforce shift
  • The importance of striking a financial balance
  • How to make events count


“It’s fascinating to see how the big players in our industry are expanding. They’re really setting the stage for what it means to scale up in a meaningful way. It’s a nudge for the smaller centers to think big and dream bigger about their growth strategies, showcasing how crucial it is to build a scalable business,” adds Emily Correa, Director of Marketing for Jackrabbit Technologies.

Mark Mahoney, CEO and Co-Founder of Jackrabbit Technologies comments on Jackrabbit’s clients response to challenging times, “The amazing way our clients have collaborated, shared and adapted during the changing conditions of every month has made me proud of our relationship with them. Their dedication to teaching and developing our children shines through even the most challenging times.”

About Jackrabbit Technologies

Jackrabbit Technologies is the leader in providing cloud-based class management software to youth activity centers that include swim schools, gymnastics and cheer gyms, dance studios, music schools, and child care centers serving more than 15,000 schools in 36 countries. Jackrabbit develops solutions that are rich in features, such as enrollment and immunization management, billing, online registration, and staff and parent portals. Jackrabbit Technologies is a SaaS solution that helps its clients operate more efficiently so they can get back to the passions that inspire them. Learn more by visiting Jackrabbit Technologies’ Newsroom.

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